We joined forces together with slow fashion brand Asket to help them drive change in the fashion industry by inspiring more people to explore their permanent collection for men and women.
To drive new customer growth Kvantic took charge of strategies and full management of ASKETs performance marketing activities and supported the team around digital analytics to enable a data-driven approach using server-side tracking and profit bidding after iOS14.
KPI: New Customer Acquisition Growth, CAC
7+ Markets in the Nordics, Europe & US
How We did it
To deliver these kinds of results a few things had to happen.
Tight co-op Asket x Kvantic
- Aligned around strategy and targets
- Weekly sharing of learnings , insights and actions.
- Test & learn – ASKET Growth Mindset – eager to test and learn
Capturing local opportunities on a global scale
- Global account structures including global dynamic catalogues, achieving high data volumes fast for efficient learning and optimization phases.
- Dynamic local dynamic adaptations & utilisation of current marketing opportunities by the algorithms.
- Evaluation of market performance on overall business performance – understanding the bigger picture.
Enabling lowfunnel post iOS14
- Developed a strategy around in-plattform engagement and retargeting, leveraging upper funnel reach for cost efficient low funnel conversions at scale.
Leveraging 1st party data to craft audience segments
- Using top LTV to identify prospects via ASKETs customer data platform segmentations.
Server side conversion tracking
- Increase tracking quality and data volumes for better performance and analysis via CAPI.
ASKET Excellent creatives
- Inspiring and qualitative video and image ads from Askets in-house creative team, performning above industry standards on KPIs such as engagement and conversion rate.