This yearly survey by Internetstiftelsen in Sweden is a great source of information if you would like to know more about the Swedes internet habits, what social media platforms they use, how they view privacy online, and more. It’s a must-read for us every year as it gives a great bird’s-eye view that we can utilize in digital performance strategies.
AI has really become the “buzzword” of 2023 and you hear more and more about generative AI. What does that term mean exactly? How can you use the tools that exist today to strengthen, improve and streamline your digital marketing? What is the next step for AI within the Marketing space? We at Kvantic have chosen to do a small deep dive into the subject to answer these questions. We even tested some things ourselves and try to look a bit into the future of AI within the digital marketing space.
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