SEM (Search Engine Marketing) is the discipline within digital marketing that involves purchasing ad space on major search engines such as Google, Bing, Yahoo, etc. Many businesses enlist the help of a Google Ads agency to ensure the best possible results.
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Channel strategy
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Campaign optimization
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Bid optimization
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Audience targeting
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Text ads
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Google Shopping
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Performance Max
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Feed solutions (for products)
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Conversion tracking
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Analysis and reporting
SEM and why you should advertise on Search Engines
Advertising on search engines like Google and Bing is often central to many successful businesses. The reason is that search engine marketing is intention-driven and therefore a very precise channel. Buying visibility on the search terms relevant to a business is a quick and effective way to reach the right customers, and the main reason for the channel’s popularity in digital marketing.
How does Kvantic work with SEM?
Through Kvantic’s data-driven approach and consultants’ extensive experience, it’s often possible to reduce advertising costs and generate more relevant traffic that converts better. We actively work to only appear for the products and services that are relevant and only to the people who are genuinely interested in them.
Why Kvantic?
We at Kvantic are experienced specialists in both E-commerce and B2C, as well as B2B and lead generation. We have extensive experience working in-house and understand the various challenges that businesses face. All our Performance Specialists are certified by Google.
Is it time to get help from Kvantic?
Many people take on digital advertising themselves, and it can go well initially. But as the company grows and changes occur within the various tools, it can be difficult to keep up or do the right things. Performance Marketing is about not wasting money. By bringing in experienced consultants, you maximize the effectiveness of your digital marketing while freeing up time to do other things within the company even better.
What is the difference between SEO and SEM?
What is SEM in digital marketing?
In digital marketing, SEM refers to Search Engine Marketing. It is a form of digital marketing that involves increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
What's Included in the SEM offer?
- Setup of accounts in Google Ads and Bing (if needed)
- Strategy and account structure according to Google Best Practices and Microsoft’s Best Practices (where possible)
- Setup of campaigns and ads tailored to the audience and where the search occurs in the buying journey.
- Continuous analysis, reporting, and optimization towards set goals.
Working together with Kvantic
- Initial meeting together with you, gaining an understanding of your company and your products or services.
- Auditing of your current situation and then develop a strategy with suggestions for changes and priorities.
- Carry out ongoing work to optimize your campaigns and maximize the result in relation to your goals.
- Regular check-ins but are also always available for you if you have any questions.
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CRO
Email / CRM
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