At Kvantic, we primarily focus on paid advertising on social media, where the emphasis is on generating tangible results related to a company’s customer acquisition and sales.
-
Social media strategy (organic and paid)
-
Campaign setup & optimization
-
Content curation
-
Customized feed-based solutions
-
Advanced bidding strategies
Social Media
How companies work with social media to grow their business can be divided into two different categories. The first category is usually called organic, and the second one is paid.
What is paid presence on social media?
Simply put, paid presence on social media is the same as advertising on social media platforms. Advertising can take various forms and should not be confused with organic presence, where one operates without direct monetary investments on the platforms.
The Goal
The goal with paid presence on social media is measurable and should be seen as a long-term investment in the marketing mix. It could be to acquire more customers, encourage previous customers to make repeat purchases, spread a message, or strengthen brand awareness. It could even be to gain more followers. Whatever the goals, also known as KPIs (Key Performance Indicators), are for paid social media marketing, they should be aligned with the company’s overall objectives.
Over 10 years of experience
At Kvantic, we have over 10 years of experience in successful social media marketing across various industries and company sizes. Our approach is rooted in a data-driven mindset, achieved by continuous testing to achieve the best results for our clients.
Why advertise on social media?
Advertising on social media is a powerful channel for many companies looking for online direct sales, acquiring new customers, or aiming to build their brand. In some cases, it’s more effective than search engine marketing (SEM).
Is it time to get help from Kvantic?
Many take on social media advertising on their own, and it can go well initially. But as the company grows or larger changes within the various tools of the platforms take place, it can be difficult to keep up. Eventually, it may be difficult to know if you’re doing the right things and ensuring you’re not wasting money. By bringing in experienced consultants from Kvantic, you will maximize the effectiveness of digital marketing while freeing up more time to make other aspects of the company even better.
How to create effective advertising on social media?
Effective advertising on social media requires good content. So what is good content? It also varies from company to company, but Kvantic’s experienced social media consultants have successfully curated content for social media for over 10 years. We know what works for different situations and industries, based on the requirements set for advertising.
Good understanding of the social media platforms is required
A good understanding of the various social media platforms such as Facebook, Instagram, TikTok, LinkedIn, Snapchat, and Pinterest is required to succeed. Kvantic works with all of them and have a deep understanding of their different strengths and weaknesses.
What is organic presence on social media?
A company’s organic presence is simply its presence on social media that it doesn’t pay for directly on the platform. To succeed with organic presence and make it a growth factor for your company, it must be built on a well-founded social media strategy. The strategy must be based on what the company aims to achieve with its social media and should be seen as a long-term effort.
How to work with organic social?
To succeed with a company’s organic presence on social media, a deep understanding of who the customers are, what they want to achieve, and how to best engage them is required. This way, your customers can get the word out for campaigns or recruit new customers entirely organic.
Related content
Search Engine Marketing
Comprehensive and data-driven SEM strategies
Marketing tech
Kvantic’s Martech services use ELT and rELT to move data between marketing and analytics platforms
Let’s Start
Text Name
Digital Analytics – Full stack support
Text Name
SEM
Social
Display
Affiliate
SEO
CRO
CRO
SEM
Social
Display
Affiliate
SEO
Email / CRM
CRO
SEM
Social
Display
Affiliate
SEO
CRO
Email / CRM
Search Engine Marketing
Aim for comprehensive data-driven SEM strategies, customized to fit your business objectives. At Kvantic we offer in-house data and technology solutions to deploy automation for advanced reporting and insights, product feeds, profit bidding and more.