Marketing Tech (or MarTech for short) often referes to a range of software solutions and tools that marketing specialists use to maximize their impact on the business goals. These can include customer relationship management systems (CRM), e-mail marketing platforms and ad network solutions such as Google Ads. To be an effective marketeer requires MarTech today. And that portfolio of systems and tools can grow quite fast. We are here to simplify your MarTech stack for you.

First-party data is the information that a company collects about its costumers or visitors through its own channels. This data is gathered through interactions such as website visits, app usage, purchases, social media engagement, email sign-ups, customer feedback, and so on. 
With the help of MarTech you can leverage that data to maximize your markting efforts as well as understanding your costumers needs and wants.

First and formost you need to be able to gather data. Systems like Google Analytics 4 and Google Tag Manager are key to capture your own traffic data for example. If you want to leverage first party data then a CRM solution is almost allways needed to segment both costumers and other visitors to the site. Then you will need the use of a ad platform like Google Ads or Meta Business Manager to be able to advertise. Now to connect evertying solutions like BigQuery, Excel and more are needed. The amout of platforms and data sources can grow fast and thats why you need our services.

• Initial meeting together with you, gaining an understanding of your company and your products or services and if you come to our office i Sthlm (Kungsgatan 78) there will be fika!
• Audit of your current situation and then develop a strategy with suggestions for changes and priorities based on the case.
• You get a fixed price or time based offer. For projects where the timeline is ambiguous we give you a retainer offer.
• Regular check-ins but are also always available for you if you have any questions.