Google Premier Partner — Top 3% in Sweden
Digital analytics that drive decisions
Reliable data is the foundation of every great marketing decision. We implement, govern and analyze it — so you can act on it with confidence.
What's included in Kvantic's Digital Analytics service?
We are the senior digital analytics partner to CMOs and CFOs who need numbers they can defend — measurement strategy, GA4 and server-side tracking implementation, BigQuery exports, marketing mix modelling, attribution and dashboards in Data Studio or Power BI. Owned by senior analysts and data engineers, not a juniorised reporting function.
Most analytics engagements start with the same symptom: dashboards exist, but no one fully trusts them. GA4 numbers don't match the CRM, ad platforms over-report, and quarterly results are reconciled in spreadsheets. We rebuild the measurement foundation so the same numbers show up in the CMO's weekly review, the CFO's quarterly close and the board pack — and so the conversation can move from 'is this right?' to 'what do we do next?'.
How we work
Measurement strategy
Anchor tracking in real business questions and a defined KPI hierarchy — not vanity metrics.
We start by mapping the decisions the business actually needs to make — at executive, marketing and operational level — and design a KPI hierarchy that supports them. The output is a measurement plan with clearly defined metrics, event schemas, owners and definitions, signed off by both marketing and finance so the same number means the same thing everywhere.
Implementation & data quality
Robust, privacy-compliant tracking across web and apps — with monitoring that catches issues before stakeholders do.
Senior implementation across GA4, server-side GTM, consent mode v2 and app SDKs, with BigQuery exports and dbt models that produce a clean, queryable event layer. Automated data quality monitoring flags drops in events, broken conversions and consent rate changes — so the team finds problems before the CMO sees a weird number in the dashboard.
Attribution & marketing mix modelling
Move beyond last-click and platform self-reporting to a defensible view of what's actually driving revenue.
We combine data-driven attribution, incrementality testing (geo holdouts, conversion lift) and — where spend justifies it — marketing mix modelling on BigQuery data. The result is a triangulated view of channel contribution the CFO can defend, used both for in-year budget reallocation and for the next annual planning cycle.
Insights, dashboards & action
Analysts who turn dashboards into prioritised recommendations — and executive-grade reporting the CMO can take to the board.
Data Studio, Looker or Power BI dashboards built on top of BigQuery, paired with monthly insight reports that translate movements in the data into prioritised actions. Quarterly board-grade readouts cover business performance, channel contribution, brand metrics and forward-looking opportunities — in language the management team and board actually use.
Typical outcomes
- Trustworthy KPIs everyone in the organisation agrees on
- Attribution and MMM views that go beyond platform self-reporting
- Faster, more confident marketing and budget decisions
- Board-grade reporting that links marketing activity to P&L impact
How we support the CMO and CFO upward in the organisation
Analytics that lives only in a dashboard rarely changes a decision. We make sure the numbers turn into board-grade narratives the CMO and CFO can defend in front of the management team and board:
- One agreed source of truth — same revenue, same CAC and same LTV in marketing, finance and the board pack
- Defensible attribution and MMM evidence that answers the CFO's 'is this spend actually working?' question
- Forecasting and scenario modelling that connects marketing investment to revenue, margin and CAC payback
- Quarterly executive readouts the CMO can lift straight into management team and board materials
When the board asks whether the marketing investment is paying off, the answer should be a defensible number — not an opinion. Our reporting cadence is designed to put that number on the table every quarter.
Frequently asked questions about Digital Analytics
Related insight
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Read the analytics tools guide