Google Premier Partner — Top 3% in Sweden
Paid social that performs and inspires
We combine performance discipline with creative excellence to turn social platforms into reliable, profitable growth channels.
What's included in Kvantic's Paid Social service?
We act as the senior Paid Social partner to CMOs who need both measurable performance and a brand that grows in the market — across Meta, TikTok, LinkedIn, Snapchat, Pinterest and YouTube. Strategy, media buying, creative production and measurement sit under one roof, owned by specialists who have run social at scale for both DTC brands and complex B2B organisations.
Most of our CMO clients come to us with the same dual mandate: deliver short-term performance the CFO can defend, and build long-term brand equity the board can see in tracking studies. We treat those as two sides of the same investment — and we help you package the story for management team and board so the channel keeps its budget when the conversation gets tough.
How we work
Audience & funnel design
From cold acquisition to retention — mapped to clear KPIs that ladder up to brand and revenue.
We map the full funnel from awareness to retention and assign each stage its own KPI, creative role and measurement model. Awareness campaigns are evaluated against reach, CPM and brand lift; mid-funnel against engaged audiences and assisted conversions; performance campaigns against ROAS, CPA and incremental revenue. The result is a structure where the CMO can see exactly which euro is buying reach, which is buying consideration and which is buying revenue — and defend each one.
Creative engine
A continuous test pipeline that keeps your account fed with fresh, on-brand assets — at the velocity the algorithms demand.
Modern paid social is creative-led: the algorithms reward velocity and variation more than micro-targeting. We run a structured creative pipeline with concepting, production and iterative testing — built around your brand platform so volume never comes at the cost of consistency. Winning concepts are codified into a creative playbook the CMO can share with the wider brand and content team.
Brand & performance measurement
Incrementality testing, brand lift studies and MMM-ready data — so the channel can be defended in front of the board.
Platform metrics over-report — every CMO knows it, but few have an alternative. We pair conversion data with incrementality tests (geo holdouts, conversion lift) and brand lift studies so the real contribution of paid social can be quantified. Output goes into MMM-ready datasets, board-grade dashboards and quarterly readouts the CMO can take straight into ledningsgrupp.
CMO partnership & reporting
Strategic sparring, board-ready narratives and the materials you need to defend the channel upward.
We sit beside the CMO as a strategic partner — not just as a media-buying vendor. That means monthly performance reviews focused on what to do next, quarterly strategy sessions that align with the planning cycle, and board-ready slides that translate platform metrics into business language: incremental revenue, customer lifetime value, brand equity and share of voice. When the CFO asks why the budget should stay, the CMO already has the answer.
Typical outcomes
- Profitable new customer acquisition at scale
- Measurable brand lift alongside performance results
- Creative learnings reused across paid, organic and CRM
- Board-grade reporting that secures the channel's budget
How we support the CMO upward in the organisation
Paid Social is one of the easiest channels to question and one of the hardest to defend with platform numbers alone. We make sure the CMO walks into every management team and board meeting with a story that holds — combining performance evidence, brand impact and forward-looking strategy:
- Executive-ready quarterly readouts translating platform data into revenue, CAC, LTV and brand metrics
- Incrementality and brand lift evidence that answers the CFO's 'would this have happened anyway?' question
- Competitive benchmarks and share-of-voice tracking so the board can see your position in the market
- A clear narrative for why brand-building investments pay back over 6–24 months, with the data to back it
When the board asks whether Paid Social is worth the spend, the CMO shouldn't have to guess. Our reporting cadence is designed so the answer is on the table before the question is asked.