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ROAS 5.55. CPC SEK 4.58. Conversion rate 3.76%. CPA SEK 114. Median benchmark for Swedish e-commerce accounts in Google Ads, based on SEK 66m media spend and a transparent method.

How AI is actually used in Google Ads in 2026: Smart Bidding, Performance Max, AI Max, MCP servers and LLM tools – plus how Kvantic's in-house KAI MCP connects Google Ads, Meta, GA4 and Search Console.

How Meta, TikTok, LinkedIn, Snapchat and Pinterest work in 2026, why creative beats algorithms, and how to evaluate a paid social agency in Stockholm.

The most effective digital marketing strategies for 2026: integrated performance marketing, data-driven decisions, AI automation and how to choose the right Stockholm agency.

GA4, Adobe Analytics, Piwik PRO, Data Studio and BigQuery compared – which analytics setup fits your organization, and which agencies deliver it.

How SEO works in 2026, which strategies deliver for small businesses, what SEO costs in Stockholm, and how to choose the right agency.

Search engine marketing (SEM) gives instant visibility on Google and Bing. Learn the most effective SEM strategies for Stockholm-based companies in 2026.

Q1 2026 was the first quarter since the pandemic where every category grew at once. But three shifts – EU's new rules for Temu and Shein, AEO and circular commerce – will matter more than the quarterly numbers.

We partnered with Sellpy to run a YouTube branding campaign in Germany – achieving +10% brand lift, 54–70% more brand searches, and +23% conversion rate increase for new customers.

We helped Jollyroom boost Google Shopping performance by adding award attributes to product titles – resulting in a 12% CTR increase, 5.3% lower CPC, and 5.6% POAS improvement.

We joined forces with slow fashion brand Asket to increase transactions and revenue from SEM & Meta. Be inspired by how in-house teams and agencies collaborate to boost customer acquisition.

We developed [K]ampaignMate, an AI-driven solution powered by ChatGPT, to automate and optimize large-scale campaign structures – delivering a 31% CTR increase, 52% lower CPA, and 100% POAS improvement.

This yearly survey by Internetstiftelsen is a great source on how Swedes use the internet, which social media platforms they prefer, how they view online privacy, and more.

At the end of each month, starting in September, we at Kvantic summarize the articles we have shared and discussed internally during the month — a way to keep track of what we find important and share it with you.

AI has become the buzzword of 2023, and you hear more and more about generative AI. What does the term actually mean? And how can you use the tools out there to strengthen, improve and streamline your digital marketing?

Looking to start with SEO for your B2B business but don't know where to begin? Here are our top 3 tips to get going!

Read the five most important takeaways from the E-barometer 2022.