Sellpy – YouTube branding campaign that drove real sales

We partnered with Sellpy to run a YouTube branding campaign in Germany – combining qualitative placements, niche audience targeting, and Performance Max integration. The results exceeded expectations, with measurable impact on brand awareness, search interest, and new customer acquisition.

Background

Sellpy wanted to increase brand awareness in the German market through YouTube. Together, we designed a branding campaign with carefully selected, high-quality placements and niche audience targeting to ensure the message reached the most relevant potential customers.

Key Metrics

Brand Awareness Results

The brand lift study showed outstanding results, and we could clearly see the campaign's impact on overall traffic and new customer acquisition – not just during the campaign, but also three weeks after it ended.

An estimated 9.5% of people who were lifted by the campaign acted by searching for the Sellpy brand – demonstrating that the message truly resonated and drove intent.

Sales & New Customer Impact

Beyond brand awareness, the campaign had a significant and lasting impact on new customer acquisition:

Cross-Channel Effects

The YouTube campaign also boosted performance in other digital channels. In regions where the branding campaign ran, we saw a +5% increase in conversion rate and -4% decrease in CPA for SEM/Performance Max campaigns – compared to regions without the campaign. This proves the campaign reached relevant audiences with a clear and compelling message that drove action across channels.